The Certified Collectibles Group® (CCG®) is pleased to share that Yvethe Tyszka has been hired as Senior Vice President of Global Marketing. A visionary marketing leader, Tyszka has a strong record of success in consumer and brand marketing with a passion for nurturing high-performing teams. At CCG, Tyszka will lead the company’s global marketing strategy across its portfolio of iconic brands including NGC®, PMG®, CGC®, JSA® and ASG®.
Tyszka joins CCG at an important time for CCG and the collectibles market. Over the last five years, collectibles have exploded in popularity alongside a rise in nostalgia and interest in alternative asset classes. CCG has helped to drive this growth by providing critical authentication and grading services that add value, liquidity and trust to the market.
CCG will continue to grow through an unwavering commitment to excellence and by making its expert services more accessible to new audiences around the world. Tyszka will provide strong support for these efforts through her more than 25 years of experience in marketing and brand storytelling.
Tyszka comes to CCG from H&H Group, where she led the marketing organization of Orlando-based pet supplements brand Zesty Paws and pet food brand Solid Gold. Before that, she was the Vice President of Marketing & Global Ecommerce at the Boston-based Coravin, where she helped the wine-tech startup achieve growth through targeting new demographics. She has spent time at Newell Brands, Keurig and Nestlé. Tyszka holds a Certificate of Special Studies in Administration and Management from Harvard University and a Bachelor’s Degree in Communications, Marketing & Public Relations from UCAB – Universidad Católica Andrés Bello.
“Yvethe’s extensive experience in cultivating brands and reaching new audiences through community-building, innovation and partnerships makes her an excellent addition to the leadership team at CCG. We are thrilled for her to help CCG make the world of collectibles safer and more accessible than ever before through services that add value, trust and transparency,” said Max Spiegel, President of CCG.
“I am very excited to join the CCG team. It is fascinating to be a part of a category that is driven by so much passion and sense of community. I am looking forward to working with the fantastic team at CCG to continue to drive excellence, trust and growth for our brands,” Tyszka shared.
Tyszka will be based in Florida, where CCG is headquartered, and she will work closely with CCG’s teams and customers around the world.
The Certified Collectibles Group has locations in London, Munich, Shanghai and Hong Kong (and coming soon: Dubai) as well as more than 40 Official Submission Centers in regions around the world. Together, the CCG companies have certified more than 100 million collectibles to become a leading global provider of expert, impartial and tech-enabled services for collectibles.