High Demand Forces Second Printing of The Red Book

In what is certainly a good sign for coin collecting, Whitman Publishing has announced that they have gone back to the presses to produced a second printing of The Red Book, spiral-bound edition. The A Guide to United States Coins is in its 73rd edition in 2020 and Whitman normally makes a single run of the books each year. Demand however has been higher than expected for the 2020 edition and thus the publisher has gone back to press to print more. These second print runs will be noted on the book’s Copyright Page. It marks the fist time since 2006 that the publisher has had to produced a second run.

“We plan our print runs very carefully, benchmarking against previous years’ sales,” said Whitman president Mary Burleson. “With years of data to analyze, we can control our inventory by printing to anticipated collector demand. This year’s demand has unexpectedly been much stronger than normal. Not since 2006 have we had to go back to press to meet higher than expected demand.”

Whitman Publishing Press Release

Whitman, rightfully so, is pinning the demand for The Red Book on new collectors and potential collectors have entered the hobby in the last year.

“The Red Book is distributed nationally in bookstores and other retail locations, and online,” said Burleson. “The increased demand suggests to us that many new collectors and potential collectors have entered the market over the past year. This is a positive sign for the hobby.”

Whitman president Mary Burleson
2020 A Guide Book of United States Coins Spiral-Bound
2020 A Guide Book of United States Coins Spiral-Bound

The Official Red Book – A Guide Book of United States Coins – is 73 Years young and going strong. Collectors around the country love the book’s grade-by-grade values, auction records, historical background, detailed specifications, high-resolution photographs, and accurate mintage data. How rare are your coins? How much are they worth? The Red Book tells you, covering everything from early colonial copper tokens to hefty Old West silver dollars and dazzling gold coins. You’ll find 32,500+ prices for more than 7,600 coins, tokens, medals, sets, and other collectibles. You’ll also round out your education in commemoratives, Proof and Mint coins, error coins, Civil War tokens, Confederate coins, private gold, and all the latest National Park quarters, Presidential and Native American dollars, Lincoln cents, and more. Articles on investing, grading coins, and detecting counterfeits will make you a savvy collector; and entertaining essays on the history of American coinage, shipwrecks and hoards, and the modern rare-coin market give you an inside look at “the hobby of kings”. These are just some of the features of the informative, entertaining, invaluable Red Book-the world’s best-selling coin price guide (more than 24 million copies sold).

Curently you can pick up the spiral-bound copy of the 2020 Red Book for $11.55 on Amazon (Affiliate Link)

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